ABOUT
Acacia Tree Fundraising is a specialist fundraising and communications consultancy supporting the not-for-profit sector.
With decades of combined experience across Australia and Europe, we provide services including fundraising campaign design, interim management cover, internal change management, strategy and budget development and generating actionable insights from data.
Our experience comes from helping some of the best-known not-for-profit brands raise millions and engage with many thousands of people, including Save The Children, Amnesty International, Greenpeace and VSO.
Laura Salisbury
Director
I have supported many organisations that aspire to make the world a better place. But I'm also a pragmatist and understand how difficult it can be to create positive social change. For me, the point is to pursue a more just, fair and positive society for all.
With nearly a decade working as a fundraising consultant, and over 24 years of experience working in a fundraising capacity supporting for-purpose, and not-for-profit organisations, I have a wealth of experience to draw upon.
I love working with people, always trying to understand what motivates and engages them, and I apply this passion to my fundraising work. I am a member of the Fundraising Institute of Australia, and the Chartered Institute of Fundraising (UK). I have worked as a volunteer both at an operational level and a governance level, with years of experience working on boards, senior leadership teams, as well as supporting organisations both large and small as an independent fundraising consultant.
Dugald McNaughtan
Senior Account Manager
I am an accomplished fundraiser, marketer and communicator, with experience gained in senior leadership roles in not-for-profits such as Greenpeace, Amnesty International and Beyond Zero Emissions. I have a creative and ambitious approach to my work, and a practical understanding of how to use complex data analysis to drive results.
My specialisms include digital and direct marketing, with years of experience securing 5 and 6 figure funding from trusts and foundations. I have also overseen complex, multi-agency tele-fundraising programs, which generated thousands of regular donors from digital lead generation campaigns.
My work is always evidence-driven, and I like to empower teams and programs to be self-sustaining and to learn iteratively. However, my greatest talent is to generate compelling communications which speak to people in human, accessible language - prompting a deeper level of emotional engagement, loyalty to a cause and ultimately driving them to take action.
Our Values
Expert: With over 35 years of combined experience working with some of the biggest not-for-profits in the sector, we know a lot about charity fundraising, communications, project management and events. We also refine our professional knowledge and understanding through memberships of the Fundraising Institute of Australia and Chartered Institute of Fundraising (UK), and keep abreast of the legislative and societal changes that impact this area.
Creative: We understand inherently, and from experience, that successful fundraising programs and strategies must be creative and iterative. It is why we love this work so much. Being creative with words, with how to demonstrate the need and your mission, and how to package up inspiring projects and programs. We think laterally, and encourage you to be bold in your decisions.
Humble: Our mantra is to meet you where the need is greatest, so don't hesitate to get in touch with your specific concerns, however small they may seem. We are happiest when our support is genuinely having a positive impact on you and your income streams.
Ethical: We believe in ethical fundraising and will never suggest we can deliver more than we feel is possible. We will give you realistic targets and recommendations, and always place the needs of your staff and donors at the forefront of our advice.
People-centred: Being a good fundraiser, means being a good people person. We know that success rests on building long-term relationships with people who share your passion and vision. We apply our excellent emotional intelligence and understanding of human psychology to all our work with clients.